There are two types of actions: simple and advanced. Simple actions do not require any additional configuration, and are listed here automatically. Advanced actions can do more than simple actions; for example, send an e-mail to a specified address, or check for certain words within a piece of content. These actions need to be created and configured first before they may be used. To create an advanced action, select the action from the drop-down below and click the <em>Create</em> button.